RADICAL TRANSPARENCY
Redefining trust. Revealing truth. Pioneering change. Transforming transparency.
The jewelry industry has operated in shadows for too long. Opaque pricing. Unclear sourcing. Markups that defy explanation. A system designed to keep you in the dark while extracting maximum profit from your emotions.
We're done with that model.
The Truth About Pricing
Let's talk about what you're really paying for when you buy jewelry – and what you're not.
Traditional Retail
3-8x
A ring that costs $1,000 to make sells for $3,000-$8,000. Sometimes more if they sense you've emotionally committed to the piece.
It's not just markup – it's opportunism disguised as luxury.
True Sanity
1.2-3x
That same $1,000 ring? We sell it for $1,200-$3,000. Our markup covers real costs, fair wages, and sustainable growth.
We're not the cheapest. We're the most honest.
What Our Markup Actually Covers
We don't hide behind vague justifications. Here's exactly where your money goes:
- Fair Wages: Our 42 team members across New York, Mumbai, Jaipur, and Bangkok receive living wages – not minimum, not "competitive," but actual fair compensation
- Ethical Sourcing: Direct relationships with verified mines and dealers, Kimberley Process certification, quality control
- In-House Customer Service: Real humans, not offshore call centers, who genuinely care about your experience
- Marketing: Yes, ads cost money. We need to reach you, and we're honest about that cost
- Sustainable Business: Growth, innovation, and building the infrastructure for long-term transparency
- The Result: True Sanity engagement rings are priced 10-30% less than online competitors and 50-75% less than traditional retailers.
You deserve to know where your jewelry comes from. Not vague claims about "ethical sourcing" – actual details.
The Truth About Sourcing
Where Gemstones Come From
• Brazilian mines (emeralds, topaz, tourmaline)
• African sources (diamonds, tanzanite, garnets)
• Colombian sources (emeralds)
• Direct mine relationships and verified dealers
What We Do With Them
99% of our gemstones are cut and polished in-house at our Bangkok or Jaipur facilities. This isn't just quality control – it's knowing the complete journey of every stone.
Diamond Certification
Every natural diamond comes with Kimberley Process certification from our suppliers. This prevents conflict diamonds from entering the market. We don't sell stones without proper documentation.
Lab-Grown Options
We offer both natural and lab-grown diamonds. Lab-grown are chemically identical, cost less, and have lower environmental impact. Your values, your choice. Our job is to give you truth about both.
The Truth About Gold
99.9% of our gold is recycled.
New gold mining is environmentally devastating. So we work exclusively with recycled gold – gold that's already been extracted, used, and refined. It's chemically identical to newly mined gold, but without the environmental and human cost of new extraction.
The remaining 0.1%? That's the occasional specialty order where specific new gold is explicitly requested and ethically sourced. We're transparent about that too.
The Truth About Our Environmental Impact
Current State:
- ✓ 99.9% recycled gold
- ⚠️ 50-75% recyclable packaging
- ⏳ Carbon-neutral shipping (in progress)
- ✓ Both natural and lab-grown diamond options
Where We're Headed: Fully green operations. We're not there yet, but we're committed to the journey and to being honest about where we are on it.
- Harmonious connection with our planet requires honesty about our current impact and dedication to improving it. We could greenwash our messaging, but that's not transparency. That's not us.
Beyond Jewelry: A Movement
Radical transparency isn't just our business model – it's our invitation to you.
Start your world by being transparent. Whoever you are, don't hide. Be upfront. Join similar people who value honesty.
Because hiding in a relationship doesn't get you anywhere. Hiding in business doesn't build trust. Hiding in any part of life doesn't create connection – it prevents it.
10-30%
Less than online competitors
50-75%
Less than traditional retail
99.9%
Recycled gold
Will You Join Us?
Not just in buying transparent jewelry, but in living transparently. In demanding transparency from every business you interact with. In showing up honestly in your relationships, your work, your life.
Because radical transparency isn't just where we're headed – it's how we get there together.