Our journey to True Sanity is not just a business story. It is a family's legacy.
It began with my great-grandfather, Radha Ballabh Jhalani, a man who built his name on the integrity of his dealings. That belief was carried through every generation after him.
My father, Anand Jhalani, built a thriving steel business in India, and lost it to a lack of transparency. That lesson taught our family that honesty is the most valuable currency there is. In 1982 he started again, in the jewelry trade in New York.
I have worked in this industry since 1996. Years later, my best friend bought a $10,000 engagement ring from me and believed I had made $8,000 on it.
I had no way to show him the truth. That moment is why True Sanity exists.
So we decided to simply tell you. What the metal costs, what the stones cost, what the craft costs, and what we make. On every True Sanity piece, every day.
That standard has a name, the Transparency Manifest, and it ships with every order.