Giving Back
Jewelry for People Who Already Know Who They Are. - Radical Transparency. Real Craft. True Sanity
GIVING BACK
True Sanity is committed to making a difference, contributing to causes that promote ethical practices and empower communities.
Because harmonious connection extends beyond transactions – it reaches those who need support most.
AKSHAYA PATRA
Why Akshaya Patra?
Because food is the most fundamental connection we have to survival, to dignity, to the ability to learn and grow. Akshaya Patra provides nutritious meals to over 2 million children across India every single day, ensuring that no child has to choose between education and eating.
This aligns with our core belief: that meeting basic needs with transparency and dignity creates the foundation for everything else. Just as we believe jewelry should be priced honestly and sourced ethically, we believe children should have access to food without exploitation or shame.
2M+
Children Fed Daily
20+
States Served
Every Day
Consistent Support
Our Commitment
We don't publish the exact percentage because it varies based on our margins (which, as you know, are 1.2-3x compared to industry 3-8x). But here's our commitment:
- We give meaningfully, not symbolically
Our contributions make a real difference, not just a marketing statement
- We give consistently, not occasionally
Every purchase contributes, every month, ongoing – not just during special promotions
- We give transparently
We track our contributions and share them with our community
- We will continue to give as we grow
As our business scales, so does our impact – increasing our commitment over time
Why We Don't Do "Disaster Marketing"
You've seen it before. A natural disaster happens, and suddenly every brand is selling "special edition" products where "100% of proceeds go to relief efforts."
It's marketing dressed as charity. It's opportunism wrapped in compassion.
We don't do that.
Instead, we commit to consistent, ongoing support for causes that address systemic issues rather than momentary crises. Akshaya Patra doesn't just feed children for a day – they fight hunger and malnutrition as an ongoing mission, every single day, creating lasting change.
That's the kind of giving that creates harmonious connection. Not performative. Not trendy. Sustained and meaningful.
Beyond Financial Giving
Fair Wages Across Our Global Team
Giving back starts with how we treat our people. Our 42 team members across New York, Mumbai, Jaipur, and Bangkok all receive fair wages – not minimum wage, not "competitive" wage, but actual living wages that respect their skill and dignity.
This is giving back in its most fundamental form. Before we send money to external causes, we ensure the people creating True Sanity jewelry are compensated fairly.
Ethical Sourcing Practices
Every time we choose to work with verified mines and mine-connected dealers, every time we demand Kimberley Process certification, every time we choose recycled gold – we're giving back by refusing to participate in exploitative systems.
This is giving back through what we don't do as much as what we do.
Transparency as a Gift
When we show our pricing breakdowns, our sourcing methods, our actual margins – we're giving back to every consumer who's ever been taken advantage of by opaque pricing and deceptive practices.
We're giving back the power to make informed choices. And that might be the most valuable gift of all.
The Future of Our Giving
As True Sanity grows, our giving will evolve:
More Partners (Planned for 2026-2027)
We're researching additional organizations focused on:
- Environmental restoration and reforestation
- Artisan community empowerment
- Women's education and economic independence
- Transparency advocacy and consumer protection
Customer-Directed Giving (In Development)
We're exploring a model where customers can choose which cause their purchase supports, creating even deeper connection between your values and your purchase.
Impact Reporting (Coming Soon)
Quarterly reports on our giving, showing exactly how much we've contributed, where it went, and what impact it created. Because transparency applies to our giving as much as our pricing.
Why This Matters
"Harmonious connection means recognizing that your wellbeing is tied to mine. That your prosperity is connected to your neighbor's. That a child in India having access to food and education impacts all of us."
We're not naive enough to think selling jewelry solves world hunger. But we're committed enough to ensure that every piece we sell contributes to something larger than profit.
Because at the end of the day, transparency without compassion is just data. Honesty without generosity is just information.
True connection – harmonious connection – requires both truth and heart.
And that's what we're building here.
Together, we're building something better. Something honest. Something that gives back as much as it receives.
How You Give Back
By Choosing True Sanity
You're already participating in giving back. Your purchase supports:
Fair wages for 42 people worldwide
Meals for children through Akshaya Patra
Ethical sourcing practices that protect vulnerable workers
A business model that challenges exploitative industry standards
By Living Transparently
You multiply the impact. Every time you demand honesty from another brand, every time you support ethical businesses, every time you show up authentically in your relationships – you're creating harmonious connection that ripples outward.
This is how change happens. Not through grand gestures, but through consistent choices. Not through perfection, but through progress.
Welcome to True Sanity
Welcome to radical transparency. Welcome to harmonious connection.
Let's change the world together – one honest choice at a time.