WHO ARE WE- ABOUT TRUE SANITY

Why choose True Sanity?
Choose TrueSanity if you want to know exactly what you are buying, how it was made, and its
origin. If you want to buy a beautiful jewelry but without robbing a bank. If you want 100%
transparency, fairness and openness in every transaction.
True Sanity aims to bring honesty, integrity, and radical transparency to an industry often criticized
for its lack of clarity in sourcing, pricing, and markups. Jewelry with a Conscience we are an online
jewelry platform based in New York, founded by a group of fourth-generation jewelers from Jaipur. 

ETHICAL SOURCING OF DIAMONDS

What is the Kimberley Process?
The Kimberley Process (KP) is an international certification scheme, established in 2003, that aims to
prevent the trade of "conflict diamonds"—rough diamonds used by rebel groups to fund conflicts
against legitimate governments. This multi-stakeholder initiative brings together governments, the
diamond industry, and civil society. Through its Kimberley Process Certification Scheme (KPCS),
participating countries implement strict controls, requiring every shipment of rough diamonds to be
accompanied by a tamper-proof certificate verifying their conflict-free status. This system enhances
transparency and accountability, ensuring that legitimate diamonds do not fuel violence.

Can the Kimberley Process Guarantee Ethical Diamonds?
No, it does not. While the Kimberley Process aims to stop the flow of diamonds funding conflicts, its
scope is quite narrow. It doesn't address broader ethical concerns or human rights abuses prevalent
in the diamond mining industry. This means that a diamond certified as "conflict-free" by the KP
could still be associated with a troubling history, including:
 Torture, rape, and extrajudicial killings
 Corruption
 Child labor and forced labor
 Unsafe working conditions
 Environmental damage
Essentially, the Kimberley Process focuses solely on stopping diamonds from financing rebel wars,
not on ensuring comprehensive ethical sourcing across the entire diamond supply chain. READ
MORE (give the link of the page created for Kimberley Process)

What are Conflict-free diamonds?
Conflict-free diamonds are diamonds that have been sourced and traded in a way that does not
contribute to armed conflict, civil wars, or human rights abuses. The term emerged in response to
the issue of "blood diamonds" or "conflict diamonds," which were diamonds mined in war zones and
sold to finance rebel movements or other factions against legitimate governments.

Conflict-free diamonds are diamonds that do not fund rebel movements or other illegal armed
groups seeking to overthrow legitimate governments. The proceeds from their sale are not used to
buy weapons or support violent activities. Read More (give the link of the page created for Conflict
Free Diamonds)