Our People: The Heart and Soul of True Sanity

At True Sanity, our jewelry is more than just metal and gems; it's a culmination of passion, expertise, and a profound respect for the individuals who bring our vision to life. We are, at our core, a family-owned and operated jewelry business – a legacy meticulously built over many decades, now reborn with a radical commitment to transparency and sustainability.

A Legacy Forged in Trust and Expertise

Our story in the jewelry world formally began in 1982, when my father, Mr. Anand Jhalani, established our family's presence in the vibrant New York diamond and gemstone trade. His journey, as you know, was shaped by generations of entrepreneurship and a deep understanding of the value of honesty – lessons learned through both success and challenging times in India. He instilled in us the foundational belief that enduring success is built on unwavering integrity and respect for every person involved in the process.

Today, True Sanity stands as the evolution of that rich history. It's the culmination of decades of inherited knowledge, global relationships, and a collective passion for exceptional jewelry, now infused with our revolutionary commitment to Radical Transparency.

Our Global Family: Expertise Across Continents

The True Sanity family extends across continents, united by a shared dedication to craftsmanship and ethical practices.

• Our Mumbai Team: Decades of Dedication: We are incredibly proud of our dedicated team in Mumbai, India. This office is the nerve center for much of our intricate gemstone and diamond sourcing, quality control, and initial crafting stages. It's a testament to our enduring relationships that many of our team members there have been with us for over 15 years. Their unparalleled expertise, honed over decades, is invaluable. They are not just employees; they are extended family, integral to the very essence of True Sanity.
• Our New York Team: The Visionaries and Connectors: In our New York office, a vibrant team brings designs to life, manages client relationships, and oversees the final stages of creation and distribution. Like our Mumbai colleagues, many members of our New York team have been with us for significant periods, contributing their unique talents and dedication to our shared mission. This blend of global expertise ensures that every True Sanity piece meets the highest standards from conception to completion.

Our Core Beliefs: Fairness, Respect, and Livelihood

For us, "Our People" encompasses everyone who contributes to the True Sanity journey, from the miner to the final customer. Our commitment to them is unwavering:

• Ensuring Livelihoods: We believe that the success of True Sanity must directly translate into the well-being and security of all our people. We are deeply committed to ensuring that the livelihoods of everyone involved in our supply chain are not just taken care of, but truly thrive.
• Fair Wages and Beyond: We are steadfast in our policy of offering fair wages that not only meet but exceed local standards, enabling our team members to live with dignity and provide for their families. We follow all applicable labor laws and regulations, and strive for conditions that foster growth, safety, and well-being.
• Respect and Dignity: Every individual in the True Sanity family is treated with the utmost respect and dignity. We foster a culture of open communication, mutual support, and collaboration, where every voice is valued. We believe that a respectful environment is the bedrock of quality, creativity, and lasting relationships.
• Global Fairness in Sourcing: Our commitment to fairness extends worldwide. Whether we are sourcing diamonds from India, sapphires from Bangkok, rubies from Hong Kong, emeralds from Brazil, or any other precious material from anywhere in the world, our first thought is always about respect and fairness. We meticulously vet our partners to ensure they share our ethical principles, upholding human rights, fair labor practices, and safe working conditions.

At True Sanity, our people are our greatest asset. They are the artisans, the experts, the dedicated individuals who infuse every piece with care and passion. When you choose True Sanity, you're not just investing in beautiful jewelry; you're supporting a global family committed to crafting a better, more ethical future, one person, one gem, and one honest interaction at a time.