The Industry
Most markups hide the truth.
Industry markups are often 300% to 1,200%.
We choose a different path.
Lab Grown Diamonds
Markup
500% – 1,200%
Industry Standard
Colored Stones
Markup
500% – 1,200%
Industry Standard
Our Approach
We operate on a close margin.
Our Protocol Fee is our way of keeping luxury honest.
We don't just talk transparency—we build it into our model.
Our Protocol Fee
Simple. Fair. Transparent.
We keep our fees close to cost.
So you can invest with confidence.
Engagement Rings
Below $1,000
29%
Above $1,000
25%
Wedding Rings
29%
Other Jewelry
( All Categories )
Under $500
$50 + 19%
$500 – $1,000
29%
Above $1,000
25%
High Value Pieces
Greater than $50,000
10%
Why We Structure It This Way
Because honesty is the real luxury.
Close to Cost
We charge fair fees to cover real costs and keep the lights on.
Full Transparency
We disclose every cost. No hidden margins. No fine print.
Sustainable Growth
Small, responsible margins allow us to grow without compromise.
Aligned Values
We succeed when you feel good about what you buy.
Built for You
Everything we do is designed to serve your trust.