All Costs Disclosed

We show every cost that goes into your ring.

Updated Daily

Our prices update every day at 9 AM EST.

No Hidden Markups

What you see is exactly what you pay.

True To Value

Luxury quality.
Honest pricing.

2.00ct Oval Lab Grown Diamond Solitaire Ring

18K White Gold • D / VVS2 • Excellent Cut

Oval Diamond Solitaire Ring View Details & Specifications →
The Sanity Stack™ Cost Breakdown (USD)

Materials

18K White Gold (4.3g)

$412

Diamond

2.00ct Oval Lab Grown Diamond, D / VVS2 / Excellent

$5,980

Craft

Handcrafted Setting & Finishing

$720

Logistics

Insured Shipping, Packaging & Handling

$110

Protocol Fee

Covers our overhead, team & operations

$978

True Sanity Price

All costs disclosed. Nothing hidden.

$8,200
Prices update daily at 9 AM EST. This is an example only. Actual prices may vary.

What Each Line Means

Materials

The cost of the precious metal used to craft your ring.

Diamond

The exact cost of your diamond based on its quality and size.

Craft

Skilled labor, setting, polishing and every detail of craftsmanship.

Logistics

Secure shipping, premium packaging and safe handling.

Protocol Fee

Our margin that covers overhead, team and platform operations.

Where Your Money Goes

$8,200

TOTAL
Materials
5%
Diamond
73%
Craft
9%
Logistics
1%
Protocol Fee
12%

How We Compare

Same quality. Without the traditional markup.

True Sanity Price
$8,200
All costs disclosed.
Nothing hidden.
VS
Traditional Retail Price
$18,000 – $26,000
Traditional markup
300% – 600%
Traditional retail prices are based on industry averages for similar quality.

Why are we able to do this?

We run lean, source responsibly, and cut out unnecessary middlemen—so you get exceptional quality at a fair price.

Read the Manifest →