RADICAL TRANSPARENCY
Redefining trust. Revealing truth. Pioneering change. Transforming transparency.
"But True Sanity wasn't born overnight. It started with a simple frustration. A feeling that the jewelry industry wasn't being entirely... honest. ....We'd find ourselves explaining to friends, family, even strangers, why a beautiful piece didn't cost a small fortune.
Why we weren't making huge profits. The traditional markup system, the lack of transparency about sourcing... it just didn't feel right.”
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Amit Jhalani
Founder & CEO
It's the clear, open space where trust
blossoms, where relationships deepen, where new beginnings take root. It's the foundation for everything meaningful
Think about it. A marriage, built on the unwavering honesty of two souls. A friendship, forged in the shared vulnerability of open
hearts. Even the quiet moments we have with ourselves, those moments of reflection, demand a certain transparency, a clear view of our own truths.
We wanted to create a space where honesty reigned supreme. Where you could wear a piece of jewelry not just for its beauty, but for the story it told - a story of ethical sourcing, skilled craftsmanship, and fair pricing. A story told with absolute transparency.
Our Founder & CEO
Amit Jhalani
My family's journey has been a profound teacher. It taught me that trust is the most precious commodity, and that transparency is the only way to build lasting relationships. True Sanity is the embodiment of these principles. It's a brand built on the foundation of radical transparency, where every aspect of our business is open and accessible."
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Amit Jhalani
Founder & CEO
We are building a community of like-minded individuals who believe in the power of transparency and ethical consumption. We want to create a space where you can connect with us, learn about our processes, and share your stories. We believe that together, we can redefine the jewelry industry.
COMMUNITY PILLARS
RADICAL TRANSPARENCY
True Sanity illuminates every step, from ethically sourced gems to honest pricing, ensuring you know the true value and story behind your jewelry.
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SUSTAINABILITY
We honor the Earth by meticulously sourcing materials, minimizing our impact, and crafting jewelry that endures, not just for a season, but for generations.
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COMMUNITY BUILDING
True Sanity fosters a community united by transparency, inviting you to share your stories and become a part of our movement for ethical jewelry.
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GIVING BACK
True Sanity is committed to making a difference, contributing to causes that promote ethical practices and empower communities, reflecting our belief in responsible business.
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