Our journey to True Sanity is not just a business story; it is a family's legacy. It began with my great-grandfather, Radha Ballabh Jhalani, a man who built his reputation on the integrity of his dealings. This foundational belief was carried through generations, culminating in my father, Anand Jhalani, who built a thriving steel business in India. That venture, unfortunately, was lost due to a lack of transparency.

This profound lesson taught us that honesty is the most valuable currency. It drove my father to start a new life and a new business in the jewelry trade in New York in 1982, and it is the very reason True Sanity exists today. We are here to prove that a business can be built on a foundation of absolute truth.